Amy Thompson's profile

CHARKA - For The Fanatic

Amy Thompson
•
Charka Firelighters
An integrated campaign as part of our final year at AAA School of Advertising. We leaned into the truth that South African's are fanatical about braaing.


charka south african Integrated Campaign Radio print digital in-store Ambient
Print DPS
charka south african Integrated Campaign Radio print digital in-store Ambient
Print DPS
charka south african Integrated Campaign Radio print digital in-store Ambient
Print DPS
charka south african Integrated Campaign Radio print digital in-store Ambient
Ambient & in-Store
charka south african Integrated Campaign Radio print digital in-store Ambient
In-store posters
charka south african Integrated Campaign Radio print digital in-store Ambient
In-store posters
charka south african Integrated Campaign Radio print digital in-store Ambient
Facebook campaign
charka south african Integrated Campaign Radio print digital in-store Ambient
Facebook campaign
charka south african Integrated Campaign Radio print digital in-store Ambient
Radio 45'
Agency: AAA School of Advertising
Year: 2013
Art Director: Stratos Efstathiou
Copywriter: Amy Thompson
CHARKA - For The Fanatic
Published:
Amy Thompson's profile

Owner

Amy Thompson's profile
Cape Town, South Africa

CHARKA - For The Fanatic

An integrated campaign for Charka Quickflame Firelighters playing on South Africans fanatical love of a braai (barbeque).

Published:

Creative Fields

Attribution, Non-commercialAttribution, Non-commercial